Free PDF typography todayBy Helmut Schmid
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typography todayBy Helmut Schmid
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There are typographic works that outlive the times in which they were created. Some of these works have been brought together to form this book.
"typography today" celebrates 20th century typography with contributions by John Cage, Wim Crouwel, Franco Grignani, Helmut Schmid, Kohei Sugiura and Wolfgang Weingart. The book also includes the essay "Typography as Communication and Form"
by Emil Ruder.
"typography today" was published in 1980 as a special edition of Idea magazine, and republished as a book in 1981. Though out of print for many years, international demand resulted in a largely expanded and revised edition in 2003. Since then, it has been reprinted several times, each with small improvements. In the 2nd edition of 2007, efforts have been made to create a volume worthy of the task of handing down 20th century modern typography to the 21st century.
- Sales Rank: #707722 in Books
- Published on: 2016-07-01
- Original language: English
- Number of items: 1
- Dimensions: 11.70" h x .70" w x 8.80" l, .0 pounds
- Binding: JP Oversized
- 200 pages
About the Author
Helmut Schmid is a graphic designer from Austria. He apprenticed as type compositor in Germany, and then studied under Emil Ruder, Robert Buechler and Kurt Hauert at the AGS (basel school of design) in Switzerland. After he had worked in the field of visual design in Sweden, Canada, Japan and Germany, he settled as an independent designer in Osaka in 1981. He designed the brand identity of the Japanese hit drink 'pocari sweat' in 1980 and the very successful 'demisoda' drink for Korea in 1993.
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